Why Entrepreneurs Don’t Need To Sell Lemonade: 5 Myths Stopping People From Starting Their Own Business

Entrepreneur

Starting your own business and turning it into a profitable enterprise is a fantastic way to grow your wealth and build your life around the things you love doing.

Unfortunately many people are put off, often because they don’t believe they are cut out for the world of business ownership.  Perhaps this is the result of so much airtime going to media-savvy entrepreneurial exhibitionists, whose flamboyant publicity stunts and tough talking drives television ratings.

Seeing these 800lb gorillas of the business world in action can leave us meekly asking ourselves self-doubting questions, such as:

If I am not an extrovert like Richard Branson or a tough talking Dragon, can I really make it in the world of business on my own?

However the answer to this is simple – Yes you can, and just to convince you, lets start busting some of those popular entrepreneurial myths.

Myth 1 – Entrepreneurs are born, not made

So you didn’t run the school tuck shop or sell lemonade to your friends and neighbours at the age of 8.  And you weren’t buying and selling cars, property and planes by the age of 18?

Shame on you – well because of your failure to demonstrate an entrepreneurial flair in your youth, you must now spend the rest of your life working for other people!

This is perhaps the biggest entrepreneurial myth going, but it is absurd to think that it is actually true.

Entrepreneurs are shaped by their surrounding environments and everyone has the ability to adapt and change according to the circumstances in which they find themselves or the goals that they want to achieve.

Nobody sets out to become an entrepreneur just for the sake of becoming an entrepreneur and very few do it just for the money.

Businesses and social enterprises are started by people who want to make an impact or make people’s lives easier.  If you happen to find this calling later on in life, there is no reason why you cannot develop entrepreneurial skills to respond to it.

Myth 2 – Entrepreneurs take big risks

Yes, you often hear about entrepreneurs betting the farm on one single event that changed their lives and yes to become fabulously wealthy you have to take bigger risks, but these are stories concerning a small minority.

Most successful entrepreneurs are very risk-averse and will do everything they can to avoid losing money.  That is why the are successful.  They will do their homework and weigh up the risks of each situation, before fully committing themselves to it.

There are also many types of businesses that can be started with very little up-front investment, significantly reducing the risk of losing money.  For example using your knowledge and experience to start your own consultancy will cost you peanuts to set up, but can be incredibly profitable.

Alternatively taking on a franchise with a well established brand, business model and well thought out systems & processes can also help to lower the risk of losing your investment.

It is also worth considering the risk of not starting a business.  No job is ever safe from the threat of redundancy and from a non-financial point-of-view, staying in a job that you dislike rather than pursuing your dream could leave you feeling very miserable indeed.

Myth 3 – Corporate employees and civil servants don’t become entrepreneurs

Employees who have spent the majority of their careers working in large organisations may feel that they do not have the skills or wherewithal to adapt to the beg, borrow or steal mentality of entrepreneurial life, but once you start your own business it does not take long to pick this up (minus the stealing part, obviously!).

And in fact, large organisation employees will have learnt many excellent skills during their careers, such as presenting their ideas, networking, managing systems & processes and managing projects.

All these skills and experiences will be very valuable to them as they grow and run their business.

Myth 4 – Entrepreneurs go it alone

Entrepreneurs cannot be good at everything and behind every great entrepreneur there will be a team responsible for getting the best out of every single area of the business including sales, marketing, operations, IT and finance.

Even solopreneurs operating one-person businesses, will rely on their accountants to keep the books tidy and outsource other aspects of their work to specialists when necessary.

For people who are really worried that they lack one or two key business skills, maybe it is worth partnering up with other entrepreneurs to start a new business.

Some of the best businesses are those founded by small teams made of individuals with different, but complimentary skills sets.  One partner might excel at sales & marketing, whilst another is responsible for operations & delivery, whilst a third might take the roll of finance director and makes sure the business is profitable.

Myth 5 – You need a lot of cash to start a businesses

As I mentioned beforehand, successful businesses can be started on a shoestring and still generate a decent profit.  In addition to this the financial discipline developed from starting a business on a very limited budget will help to ensure greater commercial success in the future.

Back in the day, just before the Dotcom crash, technology start-up businesses constantly had cash thrown at them by the bucketload.  Some of these businesses are still around today, but too many spent their start-up funding on plush offices or hiring non-essential staff.  Perhaps had they bootstrapped better, they might have been stayed in business for longer.

From a personal point-of-view it is a good idea to build up some cash reserves in the bank to cover 3 to 6 months of living expenses before you quit your job to start your own business; but even if you are not in a position to give up your full time job there is the option of starting a sideline or weekend business and testing it to see if it will make any money.

So what is stopping you?

Whilst we all love to hear stories of brash, fast-living, outrageous people who have hauled themselves out of poverty and made their fortune, the truth is that these types of entrepreneurs are fairly few and far between.

Most business owners are regular people who just want to work for themselves.  Some are loud and extrovert, others are quiet and introvert, some are good with money and others are good at selling.  They might own shops, be one-person consultancies or run lifestyle businesses, online businesses, factories or a fleet of taxis – but they are all entrepreneurs.

The question is when are you going to join them?

 

Photo from: virginmoney-uk

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Five Assertive Actions To Get Out Of Debt & Stay Debt-Free For Good

Assertive Debt ActionOne of the hardest things about getting out of debt is making the big lifestyle changes that will solve your debt problems.

It may be easy to make a few token cutbacks and convince yourself that one day you will be debt-free; but without making significant changes to your life, debt-free living will just be a distant dream.

Eliminating Debt For Good

The secret to eliminating debt is to take assertive, high-impact action that will generate the cash required to pay off all those credit cards, overdrafts and hire purchase loans for good.

Here are five assertive actions that you can take today:

Action 1 – Establish How Bad Your Debt Problem Is

As part of my work in project consultancy, the first step I take when taking over a failing project is to establish how bad the issues are and what is causing them.

That way I can work out a plan for resolving the problems and getting the project back on track.

In the world of personal finance, the best way to understand your debt issues is to create a simple budget which will tell you:

  • How much you earn each month
  • How much you spend each month
  • How much you owe in debts, who you owe the money to and what interest rates you are paying
  • How much you own in terms of savings and investments

To help gather this information together, download this free budget template and read the guide: How to create a budget that actually works.

Action 2 – Determine Your Debt Repayment Strategy

A popular debt repayment strategy is the ‘debt snowball method’.

This is where you continue making minimum repayments against each of your debts, except for the smallest debt, which you concentrate on paying off as soon as possible with any spare cash.

Once this first debt is paid off, you move onto the next smallest debt and concentrate on paying that off with the extra cash; and so on until you are debt-free.  Follow this link for a more detailed explanation of the debt snowball method.

The benefit of this strategy is mainly psychological, as the quick wins show progress and keep you enthusiastic.

However the approach is constrained with certain types of debts that carry early repayment penalties and it may be better to focus your attention towards your debts that carry the highest interest rates.

Whether you decide to ‘snowball’ or use your own strategy, make sure you use your budget to identify the minimum repayments you need to make and how much you can afford to over-pay each month.

Action 3 – Cut Your Monthly Costs By 30%

The more cash you can focus towards debt repayment, the quicker you will become debt-free.  So start looking at how you can slash your monthly expenses.

I have to admit cutting monthly costs by 30% will not be at all easy, but it is important to be bold and set a tough target if you want to achieve high impact.

There are plenty of money saving ideas here to help, but to achieve this target, cutting back on expensive cars, clothes, gadgets, restaurants, bars and other lifestyle costs is going to be necessary.

Action 4 – Sell, Sell, Sell!

There is not too much to say here.  Simply selling unwanted clothes and gadgets, or trading down to a cheaper car will generate a tidy sum to pay towards your debts.

If you are sitting on savings or ISA investments, you should seriously consider cashing them in and channelling the money towards your debts, as the interest or returns earned will often be far outweighed by the debt interest.

Action 5 – Earn More

Selling unwanted stuff will only provide a temporary income boost to help debt repayments.  The next step is to grow your income.

Perhaps the quickest way to do this is to take on a second job during the evenings or weekends and channel the extra money towards your debt repayments.

It is also worth seeing if you can get a pay rise in your current job or move to a better paying position:

Another approach is to begin doing freelance work on the side.  This might be more preferable in terms of being able to work from home in the evenings and weekends, but it will probably take longer to establish a reasonable income compared to taking on a regular part-time job.

If the freelancing option does takes your fancy, then it is worth reading the excellent Skelliewag post:  30 Days to Become a Freelancer.

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Top Articles From UK Blogging Superstars – March 2012

Blogging Superstars March 2012

Here is a selection of articles from the UK personal finance blogosphere that I have enjoyed reading during March.

Write on Finance Blog Up Leeds 22-23 September 2012

Karen from Help Me To Save is planning a Blog Up event later on this year for financial bloggers to get together, network and learn from each other.  Follow the link below to find out more…
http://www.helpmetosave.com/2012/03/write-on-finance-blog-up-leeds/

Why Amortization is Important

Proud new home owner SavvyScot looks at the benefits of over-paying the mortgage to kill off debt…
http://savvyscot.com/why-amortization-is-important/

Financial Baggage

Why is it easier to disclose previous rocky relationships to new partners than it is to discuss your financial mishaps and money worries?
http://www.theleantimes.com/relationships/financial-baggage/

How to Clean Up Your Credit Rating

10 practical and easy to implement tips to ensure your credit rating is in the best health possible…
http://www.totallymoney.com/blogs/improve-credit-rating/

Holiday Strategies to Refresh a Frugal Soul

The Accumulator takes some valuable time out to talk about the best value holidays…
http://monevator.com/2012/03/20/staycation-holidays/

The Rich Get Richer and the Poor Get Poorer

Over at Sterling Effort, Ash erupts over this common attitude to money, but he does have a point…
http://www.sterlingeffort.com/rich-richer-poor-poorer

Baby Boomers and the Generation Divide

So you think baby boomers had it easy all their lives compared to the young of today?  Well it might be a case of the grass being greener on the other side…
http://www.themoneyprinciple.co.uk/2012/baby-boomers-and-the-generation-divide/

Recent Articles From Money Saving Challenge

How To Create A Budget That Actually Works

Weekend Business: How Louise Is Growing Her Niche Guinea-Pig T-Shirt Business

Why Graduates Need A Good Story To Tell

Book Review: The Shadow Market

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Book Review: The Shadow Market

Shadow MarketFor most of the twentieth century the US was the world’s global financial powerhouse, not only refinancing Europe after two devastating wars, but also bringing its enormous influence to numerous economies around the world.

Today however, that huge economic influence has been checked.  With the US and Europe up to their ears in foreign debt, a new economic force has arrived with it’s own political and economic agendas.

Eric J Weiner describes this as the Shadow Market.  Cash-flush nations such as China, Saudi Arabia, Abu Dhabi and Norway are all part of this new economic force busy buying up farmland, industry and access to resources from around the world and bailing out the Western governments who can’t control their spending.

Where the shadow market differs from the US as the new financial power is that there is no central agenda.  China may be the biggest player, but there are many other countries generating surplus wealth, who have set up Sovereign Wealth Funds (SWFs), essentially government-owned funds to buy and invest in foreign property and industry.

The fear amongst many commentators now is that whilst the SWFs bring in valuable cash-flow to Western industry, there is no regulation or transparency.  In addition to this they also bring a foreign influence to the table that may be driven by political and not economical views.

Whether you believe the shadow market is a good thing or a bad thing, it is here to stay for the long-term.  The Western dominance of the world that has lasted for the last three or four hundred years has come to a close.

The entrepreneurial economy of the US has the potential to bounce back, provided it can resolve it’s debt crisis, but the same may not apply to the economies of ‘old Europe’, who are trying to respond in their own individualistic ways.

From a personal level there will employment, investment and business opportunities in the countries of the shadow economy and it is important to adjust our outlook and perspective towards these.

The Shadow Market is for anyone wishing to understand how the world really operates today.  It explains the economics and implications with readable simplicity and interesting stories.  Order today from Amazon: The Shadow Market: How Sovereign Wealth Funds Secretly Dominate the Global Economy

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Why Graduates Need A Good Story To Tell

Graduate Story

Life is pretty tough for graduates at the moment.  First there is the ongoing recession impacting private sector recruitment and government cut-backs reducing the number of public sector jobs; then there is the general commoditisation of information, reducing the value and earning-power of many degree certificates.

All this provides a harsh reality for the average, debt-laden university graduate, who has had their job expectations built up during three years of study – only to find they have a choice between taking a McJob or signing on the dole queue.

Rolling Back Ten Years

However looking back over the midst of time, things were not that much better ten years ago when I graduated.

Average graduate debts may have been lower, but there was still a huge amount of competition for jobs, especially in the advertising and marketing sector that I wanted to join.

The impact of this was that my first job out of uni wasn’t in the glitzy world of advertising that I had in mind; instead I ended up working in the post room of a well-known waste disposal company!

The second job that the temping agency sent me to wasn’t much better either, as I found myself processing invoices for a government agency.  This involved opening a database record on the computer, copying the details onto a paper form and then opening another database record and re-entering the details from the form into that, before putting the form into a filing cabinet.

Nobody at the time could explain why we had to follow this peculiarly wasteful process and I can only assume it was some well-meaning government employment programme in disguise – designed to keep graduates and students of the street!

Needless to say I was disappointed with having to ‘lower’ myself to such meaningless tasks, but at least they allowed me to start earning some money and were certainly better than nothing.

Business On The Side

About the same time that I graduated, I had started to mess around with web design and begun building websites for my parent’s business and for their friends.

It was all pretty basic stuff and certainly no great money spinner, but I gained some good experience and talking about web design at graduate job interviews was certainly a lot more interesting than talking about copying out and re-entering invoice details.

I then got the opportunity to build a website for my friend’s Dad, who was involved in the launch of a new lifestyle soft-drink into the UK market.

This, if you like was my first proper commercial gig and provided me with a wealth of experience, in terms of:

  • estimating and quoting
  • agreeing commercial terms
  • technical analysis and design
  • project management
  • and managing stakeholder expectations

Keeping hold of my temping job to keep the beer money coming in, I worked on the project very early in the mornings before work and then late into the evenings after work.

Whilst it made for a long day, it was well worth the effort.  The project itself paid pretty well, but more importantly than that, the experience I had gained was a key factor in helping me to secure my first ‘graduate’ job a short while later.

That graduate role led onto a whole host of amazing work experience and career-growing opportunities, so I am very glad I was able to make the important first step.

Having a Story To Tell

The reason I’m sharing this nostalgic tale is that it is very easy to be disheartened when you have worked your socks-off on a university course for three years, only to come out the other side and find that nobody is really that interested in you.

With hindsight I now know that I didn’t need to worry so much about not being able to find a graduate job as soon as I left uni, but at the time it was getting really discouraging having to constantly send off applications and read rejection letters from the few employers who even bothered to write back.

What really helped my case back then was having a slightly different story to tell potential employers.  It showed them I was capable of taking the initiative to get things done in the real world, not just in the academic world.

The key therefore is to be able to tangibly demonstrate your skills and abilities, and help employers understand how they can best utilise you in their business.

How you do this will depend on your own career ambitions, but could involve starting a blog, getting involved in volunteer projects, or even starting your own business – anything really that helps to create a positive story to tell.

In the meantime, hang on in there – things will get better!

Further Reading

Have You Got The Skills That Employers Are Looking For?

What Medieval Master Craftsmen Can Teach Us About Investing In Ourselves

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